For most of our lives, businesses have been perfecting the science of offshore sourcing and production in low-wage regions of the world. In the process we, as consumers, have passively, often unknowingly, encouraged some pretty terrible stuff. The result has been human and environmental catastrophes. Now we know, but sometimes it almost seems to late to go back...
But what if we could turn this model on its head?
What if there were a marketplace where the products were Americans made, and proceeds went to replant forests and jungles? What if this store sold products we use every day, made responsibly, with safe materials and good business practices. What if we could harness the power and efficiency of e-commerce to support artisans, artists and hard-working Americans while, at the same time, giving a "hand-up" to people for whom the recent past has been an unprecedented disaster?
Everyone would benefit:
- Customers would find quality, heirloom products, made to last for generations.
- American craftspeople would benefit from meaningful work and fair salaries
- Poorer countries would benefit from the regeneration of natural resources
- Communities would learn responsible forestry, investing sweat equity and building confidence.
- Everyone would feel good about working together to make a difference
Forests soak up carbon dioxide. They cool the air and store the rain, refilling aquifers with purified water. Where there are forests there are animals, fuel, building materials and plants for food and medicinal purposes. A forest can become an eco-system in a very short time, and the people who planted the forest can become self-reliant again.
Right now it is a dream but, soon, it will be a reality. Keep your eyes open for the soft-launch and crowd-funding campaign.
More news soon.
Plant22.com.
It's believing in the future.
No comments:
Post a Comment